Recently Hot Wheels blazed a new trail into the radical world of fingerboarding. To launch this new segment, we partnered with skating legend Tony Hawk to develop a boarding-centric new brand identity and brought it to life across TV, YouTube, and more.
TV/OLV
For YouTube, we developed of an official Hot Wheels Skate anthem and produced music videos for kids. The first was so popular we had to do a remix.
On social, we partnered with some super-talented creators and let them run wild.
Adam Henkel 