To launch an all-new product segment featuring fan-favorite characters reimagined as high-speed Hot Wheels racers, we worked with our licensing partners to create a ton of content across TV, social, YouTube and more.
In addition to naming the segment and producing the below music video, I also wrote the lyrics to the Hot Wheels RacerVerse theme song, which was used across media.
TVC/OLV
For YouTube, we produced a premium animation series featuring fan-favorite characters engaged in high-speed, high-fun racing.
At launch, we used Mattel’s territory at San Diego Comic Con to introduce passionate fans to turbocharged versions of their favorite characters.
We also created an augmented-reality app that allowed fans to step into the Hot Wheels RacerVerse and envision themselves as a Hot Wheels racer.
Adam Henkel 