Matchbox, the original 1:64 die-cast vehicle brand, has been inspiring kids for decades—and now the brand wants to help provide them a brighter future, as well. To do so, Matchbox launched an ambitious sustainability effort, led by a bright, cheery campaign explaining how the brand is helping steer kids toward a more sustainable future.
Social (click through carousel)
Web Microsite (click image to view)
Adam Henkel 