Mattel created a parent-targeted campaign centered on how playing with Hot Wheels can nurture the “challenger spirit” that helps kids build determination and overcome obstacles in order to reach their potential.
The wildly successful campaign launched with hero TV/OLV asset.
Folks loved it…
…so we adapted it for social…
…and created additional social assets to highlight specific products.
We also created a unique webpage to further educate parents on the developmental benefits of Hot Wheels. (Click below to view.)
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