​Hot Wheels hit the road in search of custom cars worthy of being made into the next Hot Wheels toy. At stops around the world, custom builders entered in hopes of one day seeing their miniaturized cars on store shelves and launched off ramps by kids everywhere. We promoted the tour across social media, print and digital, generating the tour’s biggest numbers to date: 4,5000 car entries and more than 110,000 attendees.

Hot Wheels Garage of Legends Book

A custom book written to showcase line of life-size Hot Wheels vehicles